About the project
Client
Skoda Deutschland
Work
User Experience & Interface Design, Car Configurator, Prototyping & Testing
Agency
thjnk GmbHBackground
Skoda Auto, a czech automobile and engine manufacturer, has appointed thjnk as the lead agency for Skoda Germany, where its responsibilities include managing the digital platforms. The website is designed to feature vehicle models prominently while also highlighting various offers and services.
Mission
The aim was to extensively revamp the corporate website, involving not just a redesign of the interface but also a more robust integration of services and features tailored to user needs. Moreover, facilitating and better positioning the incorporation of landing pages and campaign specials was part of the initiative. The promotion of e-mobility was to be heightened through diverse content formats.
Solution
Enhancing user navigation and creating a clear information structure were pivotal aspects of the redesign. To provide greater flexibility in vehicle selection, we developed a new car configurator linked to the sales approach of local dealers.
